The 12 Principles of Animation You Need to Know

The appeal motion graphics carries are uncountable. No matter how complicated a message is, with the help of animation it can be presented most amazingly. According to the research, viewers are more tend to focus on a video than static text-based content.

12 Principles of Animation You Need to Know

As the IT industry is progressing at such a faster pace, you need to get equipped with strategies that can help you create more engaging videos. Animators all around the world are getting their hands on advanced tools and building up their skills to upbeat the standards. Whether you create animation videos or any sort of explainer video here are some important rules you need to follow:

Squash & Stretch

Squash and Stretch indicate the way an object responds and changes its shape when a force is applied to it. In animation, you have to make sure that your objects show the movements and change the right way.


Every single aspect in animation matters and with this rule you tend to show your viewer that a bigger object is about to appear. The present objects and text indicate anticipation in their movements.


Staging is a principle that tends to make the object or the text appear as clear as possible. It’s a narrative function to make the content appear with clarity.


There are two techniques involved in this rule. The straight-ahead rule follows a procedure where the object gets animated in a sequence creating new frames from beginning to end. However, Pose-to-pose indicates the technique where animators create the key poses for every action and then fill them in between.

Overlapping Action

You must have seen objects dragging into the frame that is based on this rule. It shows the appearance in an overlapping action. The frames are designed accordingly.

Slow In and Out

Slow in and out is yet another creative technique that is used to create an emphasis. You can apply it to text as well as on animating the objects.


Arcs are created through curved motions. It’s the transformation of an object making an arc while shifting positions. You can use it to reveal a new side or highlight important information in your content. It adds more grace to the animation and shows a professional touch in your work.

Secondary Action

it refers to the small movements your animation makes. It usually supports the primary actions of the main object. You must have seen dots or objects appearing on important text or icons, this is the rule applied there.


Timing is very important to make your animation look appropriate and inflow. You need to adjust the frames to appear in a proper flow. Jerks or delays can ruin the overall quality and credibility of your work.


To highlight an information bang on this rule is applied It puts an exaggeration on an object or text. It is effective in capturing the attention of the viewers.

Solid Drawing

Solid drawing is a bit of a professional job. It creates an impression to depict a sense of balance, weight and volume. It appears the object at a certain angle making the viewers visualize it in a three-dimensional framework.


Appeal is a rule that peppers up your animation making it more compelling. It plays a role in defining the way text and objects should appear and draws attention.

The Thumb Rule to Animate

Animating a video may look a bit complicated but if you have, a cunning strategy planned for it, things will move in a breeze.

You have to delve deeper into the market and learn about your competitors along with understand the level of your audience to make your video more interesting and easier to grasp.

Your approach to present your information plays an important to make your video reach out to a broader group of target audience. So, work on it first before applying the rules listed above.

Wrap Up

Explainer videos are an important ingredient to make your digital marketing campaign prosper at double its pace. It helps in spreading the core values and goals. It makes it easier to achieve your goals and targets.

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